James昨天来访了YepWorld上海总部，为我们做了一个非常精彩的讲座。可惜昨天的参加者太少，所以根据回忆将片断记录在这里：

Phoenix Theory: it's about deconstruction, before new idea comes out, you must totally give up old ones, it's like Phoenix, In fire it's burnt, in fire it's reborne.

LP is expensive, because LP pays the author much higher  to assure the information they provide is most accurate and best organized, and that's LP's value.

LP is not for those guys heading to Disneyland or other theme parks and 5 star hotels, it's a guide towards better and real travel. It's about exposure and real experience with locals; it could be in any aspect you like. For James, travel is to experience food, languages and religions.

You know your partner’s nose much better than your own. So try not to take your own nose for granted, try not to take your own city for granted, try to visit it as a traveler;)

LP is not travel guide book, LP is travel information provider. Book is only a media, it could be changed soon.

Real travel could bring people from all countries closer and understand differences from each other, and we truly believe real travel could eliminate wars.

James has worked with Jack Welch. Jack once told James that he learnt a great lesson from a toilet cleaner. So we should always ready to take lessons and correct ourselves.

Mum and Priest are the best marketing people, so go to them for marketing ideas. As for Philip Kotler, which company has he ever worked for?

Good businessman doesn’t have time to write a book, so don’t waste too much time on books! Also good businessman doesn’t have time to read, so don’t waste too much time on writing business plans!

Campus is a place of passion and dreams, students are like hot irons, you could still shape them. There could be big future leads from them. LP is not expecting a big book sales number on campus, LP wants to convey a culture and idea about real travel to campus.